Inside Paula’s Choice’s first TikTok campaign Paula’s Choice set a benchmark of 29.7 million views and reached 43.6 million. Influencer gifting drove 8.5 million unpaid impressions and $963,000 in earned media value, while the brand’s TikTok account during the period gained over 6,600 followers -- it now has over 36,000.
Hair-care brand Monday wants to democratize the mass beauty aisle Monday does not sell via DTC and currently has no plans to. Instead, its U.S. website directs people to purchase products via Ulta.com. In addition to Ulta Beauty, Monday sells through Target, Walmart, CVS and Costco, among other retailers. Monday’s mass retail approach and price points of $8 for its...
Beauty & Wellness Briefing: Inflation woes strike the beauty industry This week I take a deep dive into inflation in the beauty sector, as well as The Lip Bar's next steps as it celebrates a decade in business.
Hero Cosmetics expands to Ulta Beauty as it hits $100 million in revenue On Monday, acne care brand Hero Cosmetics expanded to Ulta Beauty after hitting $100 million in revenue in 2021.
Farmacy CEO Mina Chae on making consumer interactions ‘less transactional’ Farmacy was acquired by P&G for an undisclosed sum at the end of 2021. The acquisition coincided with the appointment of Mina Chae as CEO of Farmacy. Chae stepped into the role in January, after previously holding the role of vp of marketing and consumer engagement.
Lime Crime expands to Walmart and Target Hair dye became a significant category for Lime Crime as far back as 2018, and in 2022, the business is expected to be 70% hair sales and 30% makeup sales. In 2019, the breakdown was 85% makeup sales and 15% hair sales.
Ro joins teledermatology bandwagon with Ro Derm launch and a $150 million fundraise Five-year-old Ro, formerly called Roman, offers a wide variety of telehealth services, including prescriptions for male sexual dysfunction, women's reproductive health and menopause, and mental health services. The company raised $500 million in a Series D funding round in March 2021, as well a $150 million raise announced Tuesday, bringing...
NYFW Briefing: The fashion industry accepts the new normal Presently, the phrase on everybody’s lips is not “get back to normal,” or even "post-Covid," but instead “the new normal.”
Coty and L’Oréal see boom in fragrances, while Unilever plans to buy more beauty brands Coty Inc., L'Oréal Group and Unilever all reported quarterly earnings this week, revealing notable sales growth across the board. Glossy rounded up the latest earnings, breaking down the highlights of each.