When visiting a YSL store, customers will receive a fragrance consultation by donning a multi-sensor EEG-based headset that measures neuron responses and corresponds them to fragrance preferences. EEG, which stands for electroencephalography, non-invasively measures electrical activity in the form of brain waves on the scalp.

Cake began selling in Walmart in July 2021 with four products in over 4,000 doors. It's now expanding to Target in April with five products in over 1,000 doors. Notably, Walmart sells three lubricants and a sex toy, while Target is selling four sex toys and one lubricant.

P&G Ventures is a startup accelerator within P&G that has helped develop beauty device brands like Opte and menopause brand Kindra. As the consumer-packaged goods industry reaches new heights almost every day, both from a brand launch and sales increase perspective, companies have to find new ways to open up...

The 2.0 era will focus on personalization from NuFace devices, international expansion and the creation of additional skin-care products. NuFace surpassed $150 million in annual retail sales in 2021.

Korres began as a homeopathic herbal remedy brand within a Greek pharmacy founded by George Korres in 1992. In 1996, the beauty brand was born and has built up a portfolio of skin care, body care and fragrance products. They include staple Greek ingredients like olive oil, Greek yogurt, white...

Hair extensions are receiving renewed attention for being the next beauty subcategory in need of disruption. That's thanks, in part, to a combination of consumer desire for premium hair products for textured and curly hair, and added exposure for extension products through social media.

Born out of the NYC-based Milk Studios, Milk Makeup made a name for itself through daring and playful products like Kush Mascara and blotting papers that doubled as rolling papers for marijuana joints. Today, Milk Makeup is sold in 20 countries and is a Sephora U.S.-exclusive brand. Alongside Obagi skin...

Across all its retail partners Harry's body wash increased its market share in the body cleanser category leading to an almost 50% increase in sales between DTC e-commerce and in-store. In retail, Harry’s grew its body wash by over 21% between 2020 and 2021.

On March 1, Amika launched a brand awareness campaign called “Love All Your Hair Days.” Designed to celebrate self-expression, the campaign serves as the basis for Amika’s new media investment mix strategy.