Over the past two years, premiumization has touched nearly all aspects of beauty and personal, from toothpaste to bar soap. For the most part, the trend has been led by indie brands including Nécessaire and Henry Rose with their nimbler ability to adapt to trends. But a new premium collection of...

For the most part, the topic of anti-pollution skin-care products has been restricted to companies selling urban pollution- and blue-light-emitting electronic devices. But now, brands are increasingly launching products to address the effects of climate change, such as extreme heat and UV radiation, and even the impacts of forest fire...

In Jan. 2021, British CPG company Reckitt announced the acquisition of Queen V from its incubator parent company Brandable for an undisclosed sum. Reckitt also owns skin-care brands like Clearasil and sexual health brands Durex and KY. Between the acquisition last year and March 2022, Queen V underwent a quiet...

Tula has at least doubled its investment this year in TikTok compared to 2021, said Savannah Sachs, CEO of Tula. But Tula’s TikTok strategy to support the expansion is not the typical splashy campaign the beauty industry was known for producing over the last two years. Instead, it is reflective...

Private equity firm KKR named Young-Scrivner as the CEO of Wella Company in Oct. 2020 following the announcement of its acquisition of 60% of the company from Coty. Wella distributes hair-care brands such as Wella Professionals, Clairol, Nioxin, GHD and nail polish brand OPI. In Dec. 2021, the company celebrated...

After TikTok invited Too Faced -- and Rare Beauty -- to participate in the alpha stage of TikTok live shopping, Too Faced refined its livestream shopping strategy. The brand updated its approach to pinpoint what works and what doesn't on TikTok, and what opportunity the platform offers as a sales...

One of the newest areas of holistic wellness and self-care comes down to the very air we breathe. Whether it is the quality of air, in terms of purity or humidity, or the scents we smell, “air care” looks to bring both inside and outside air under an umbrella of...

Hillary Lloyd, vp of marketing and corporate responsibility in North America at The Body Shop, said the company is “recentering its mission” in 2022 to add on advocacy for self-love and mental wellbeing, social equality, climate activism and sustainability.

Sally Beauty has intentionally built itself as a place for the DIY hair-dye user and beauty maven. With this in mind, the company is expanding its DIY content starting in April, catering to everyone from beginners to expert "DIYers," as the retailer calls its customers. It also plans to launch...