Laura Geller Beauty acquired 3,000 customers with its marketing holiday for older women The brand also introduced an age-based discount for customers over 40-years-old based on an honor system, as well as a month-long sweepstake for U.S. customers to win a convertible car and a hotline allowing customers to chat about makeup tips and tricks with Geller herself.
The next frontier of inclusive beauty is textured hair styling The beauty industry has made strides to be more inclusive of textured hair in marketing, advertising and brand assortment, including with its embrace of the 15 Percent Pledge starting in 2020. Still, until recently, a salon environment for all hair types was not part of the picture.
How Clinique leveraged Co-Lab, its consumer feedback group To remain relevant as a legacy beauty brand, Clinique knows it has to get with the times. With that in mind, the Estée Lauder Companies-owned brand created a program called Co-Lab where it could directly engage with a set of customers to understand their modern values and perspectives.
How Supergoop aims to reach men with its new omni-channel campaign Supergoop is back with another summer sunscreen-focused campaign -- but this time, it’s looking to bring male customers into the fold.
Pinterest head of beauty partnerships Rachel Goodman on helping brands tell a story Over time, Goodman has witnessed the evolution of how Pinterest fits within people’s social media consumption and has gone from being a special-occasion platform for people planning apartment decoration or getting married to now being an “always-on” website to seek inspiration and shop. With this in mind, Pinterest has focused...
Shiseido takes a ‘Netflix-like’ approach to its unpaid YouTube strategy The 24-episode original series features broadcaster and wellness influencer Candice Kumai as she details the brand's history and that of J-beauty overall, and interweaves stories on her own experiences with her Japanese heritage. Shiseido’s paid media strategy is 100% digital, and this is Shiseido’s first dedicated unpaid YouTube series on...
Beauty & Wellness Briefing: Benefit Cosmetics hosts live-gaming tournament for female players This week I take a look at how Benefit Cosmetics aims to support female gamers. Additionally: Helen of Troy's acquisition of Curlsmith; RéVive's ad experiment with Nextdoor; and, the launch of Pat McGrath skin care
Miranda Kerr wants Kora Organics to be a household name The supermodel-turned-CEO spoke with Glossy about her brand's climate-neutral action, its relationship with the wellness category and her long-term desire to build something she can pass on to her three children.
Ulta Beauty invests in precision skin-care brand Revea Revea announced on Thursday it raised a second seed fund, this time for $6 million, led by Alpha Edison with participation from Ulta Beauty and existing investor WaldenCast Ventures, among others. With this capital, Revea will launch an app in 2022, allowing Revea to bring its customized precision skin-care to...