Across the U.S., for the last year, workers have been reevaluating their relationship with work, specifically whether they are content with the status quo. Now, brands are looking to tap into that conversation, too.

The feature, called Branded Mission, allows advertisers to solicit user-generated videos in a more controlled way beyond the usual call to action within the popular hashtag challenge feature.

The concierge program speaks to the embedded idea of being where the customer is, and that customer is routinely on social media. But it also speaks to the massive influence that social media has on cosmetic procedures and the growing awareness and interest in them.

The funding round, announced Thursday, coincides with the appointment of Tara Desai as CEO. Desai joins from The Estée Lauder Companies where she was the executive director of online strategy. Michelle Gough-Baril, founder of Iris & Romeo, will remain in creative and product development roles.

Called the Mitigate Racial Bias in Retail Charter, the coalition brings together 28 U.S. retailers, including Sephora, J.Crew Group, Gap and Crocs, to sign a pledge to create a more welcoming shopping environment for BIPOC consumers.

On May 5, Lush launched its first-ever podcast, titled “The Sound Bath: Conversations That Cleanse,” hosted by blues poet and storyteller Aja Monet. Podcast episodes are published bi-weekly, and Lush encourages listeners to tune into the podcast while taking a bath. The company quit Instagram, Facebook, TikTok and Snapchat in...

Macro-economic volatility surrounding inflation, supply chain constraints and Covid-19 lockdowns in parts of China have led to slumping stock prices even with individual beauty companies reporting strong growth or record sales.

BFG Partners counts several beauty brands in its portfolio including acne brand Zitsticka, skin-care brand Herbivore, and sunscreen brand Vacation. And on April 25, BFG textured hair-care portfolio brand Curlsmith announced its acquisition by Helen of Troy for $150 million.

The Zitsticka team wanted to generate buzz for its new Face Map zit sticker product. On April 25, Zitsticka asked 100 influencers to simultaneously post a teaser image of Face Map on Instagram Stories. Another coordinated bombardment followed on May 5, the launch day of the product.