Nyx Cosmetics introduces non-binary LGBTQIA+ avatars into the metaverse As part of its second year of Pride activations throughout June, Nyx will launch a series of 8,430 digital NFT avatars on The Sandbox metaverse platform. Because the metaverse concept is new, and more like an archipelago of different metaverse platforms than a singular place, it can be hard to...
It Cosmetics focuses on women’s workplace confidence in new CSR initiative On June 1, It Cosmetics announced a new ongoing partnership with The American Confidence Institute to produce video series and blog posts on the topic of confidence, alongside a microloan program through microfinance company Kiva. But there have recently been criticisms of confidence culture, specifically whether it is injurious to...
Beauty & Wellness Briefing: Luxury beauty goes after Gen Z Gen Z's influence in the luxury world is expanding, and beauty brands are figuring out how to cater to them.
Sephora Americas CMO Deborah Yeh: 2022 Top Marketer In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging and, of course, driving sales.
Ulta Beauty CMO Shelley Haus: 2022 Top Marketer In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.
CeraVe Head of Global Digital Marketing & VP Adam Kornblum: 2022 Top Marketer In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.
Allergan SVP Global Consumer & Digital Marketing Jasson Gilmore: 2022 Top Marketer In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.
Skin Proud launches Twitter bot to support mental health awareness As part of May's mental health awareness month, Skin Proud partnered with mental health advocate Elyse Fox, founder of charity Sad Girls Club, and multidisciplinary artist Bunny Michael to create a skin positivity Twitter chatbot to promote positivity, self-care and happiness. Typically, Twitter is not regarded as a popular platform...
Beauty sales continue to climb despite Wall Street’s uncertainty On Wednesday, E.l.f. Beauty delivered a better-than-expected fiscal fourth-quarter and year-end sales for 2022. Kohl’s and Target also reported their own quarterly earnings. According to Kohl’s first-quarter 2022 earnings from May 19, its Sephora shop-in-shop program appears to be a runaway success.