The microbiome and its close cousin, the skin barrier, have lately come into the forefront of the beauty conversation. In late June, Beekman 1802 launched a mobile tool accessible through its e-commerce site called My Skin Biome, which allows shoppers to scan their face and, in 30-seconds, assess six qualities.

Every brand has a sampling strategy, but finding ways to excite customers and shine a light on hero products is always a challenge. Too Faced opted to engage with its first tech-enabled activation in order to educate potential customers about its hero product the Lip Injection Maximum Plump and why...

Instead of relying on new product launches or campaigns as a reason to engage with influencers, the British brand wanted to evolve to an always-on strategy. Hannah Sheahan, head of social content at Elemis, said the brand takes a full-funnel approach to influencers. Still, in May and June 2021, the...

After launching a limited-edition tea collaboration in Oct. 2021, Vintner’s Daughter followed up with a limited-edition fragrance on June 22. The fragrance, called “Understory,” is unisex and retails for $245.

Ryan Nelson, partner at Jobi Capital, spoke with Glossy about how smaller VC funds are navigating economic volatility, how this impacts smaller brands and why Jobi is interested in incubating its own brands.

These treatments purport to help with issues like vitality, fitness, or hangover recovery, as well as detoxification. But aside from their supposed benefits, people are turning to them as part of a larger trend toward high-performance wellness treatments that focus on optimization. 

Beautycounter has lobbied for legislative reform on Capitol Hill, and organized in-person and text-based advocacy campaigns to support cosmetic formulation standards, among other work. More recently, Beautycounter appointed veteran industry executive Marc Rey as CEO to strengthen its organization and supercharge its sales growth.

After Alexandra Papazian was appointed Function of Beauty’s new CEO in Sept. 2021, the former Laura Mercier exec has been busy building out the rest of her team. Since the beginning of the year, Function of Beauty has brought in Matthew Eberhart as its new chief digital officer, Boyoung Lee...

The approach Dae took to launching its wave spray followed what the team learned from its 3-in-1 styling cream launch in March. The multi-prong strategy consisted of leading with influencers, taking part in like-minded brand collaborations, hosting an in-person influencer meetup with Fillerup Clark, investing in traditional digital media and...