JLo Beauty expands to ‘high-growth’ body care category On Sunday, Jennifer Lopez revealed the launch of the Booty Balm in a splashy nude photoshoot; July 24 also coincided with Lopez’s 53-year birthday.
Following public saga, Linda Evangelista settles $50 million lawsuit against CoolSculpting The settlement announcement came on Wednesday, with Evangelista stating, in part, that she was “pleased” to settle the case and looking forward to “the next chapter of my life with friends and family, and am happy to put this matter behind me.”
Johnson & Johnson leans on beauty trends to create Vivvi & Bloom baby care brand Launched on Wednesday, J&J's Vivvi & Bloom is meant to address the modern values of Gen-Z and millennial parents and caregivers. It's community-led and offers more natural formulas, inspired by beauty industry trends that have taken off in the last decade.
With $40 million in latest fundraise, hair extensions brand Mayvenn expands Walmart partnership Mayvenn raised a $40 million Series C on July 13, bringing the total raised to $76 million. The round was led by Cleveland Ave, with participation from the Growth Equity business within Goldman Sachs Asset Management and Andreesen Horowitz’s a16z fund. The funds will be used to expand Mayvenn's Beauty...
Nars Cosmetics dives into Roblox with ‘Color Quest’ game On Tuesday, Nars launches a 90-day activation on the metaverse platform called Color Quest, inspired by the brand's Blush, Laguna and Light Reflecting product franchises. These franchises are represented via four virtual tropical islands, each embodying creative cues of the brand. Nars is targeting 13- to 24-year-old Roblox users, who...
HydraFacial rolls out new professional device to fuel data-driven expansion These rollouts are taking place while the company also explores acquisition opportunities in the beauty aesthetics, and wellness categories. BeautyHealth Company went public via a SPAC in May 2021.
Youth To The People launches mentorship program for estheticians The program, called Pros To The People, will be an ongoing mentorship program and begins with seven people from across the U.S. and Canada spanning a diverse cast of races, genders, and disciplines including spa owners, educators, and content creators.
- CoolSculpting tells ‘their side of the story’ with DTC approach to marketing
Since the beginning of the year, CoolSculpting has initiated at least two significant direct-to-consumer campaigns to provide prospective CoolSculpting patients with real patient testimonials and answer prospective patient questions. CoolSculpting efforts occur while a high-profile $50 million lawsuit from model Linda Evangelista against Zeltiq Aesthetics plays out in the background.
La Mer goes big on the skin barrier conversation with new Derm Collective On Wednesday, La Mer launches adigital campaign supporting its hero Concentrate serum. This will dovetail into a first-ever dermatologist partnership in mid-July called the Derm Collective. The Derm Collective is the launch of a long-term partnership with dermatologists, while The Concentrate campaign is La Mer’s largest of the summer.