Lerer Hippeau’s Caitlin Strandberg on sexual wellness brand Cake: ‘They have a voice that speaks authentically to modern consumers’ On Tuesday, Cake raised $8 million in a Series A funding round, bringing its total funding to over $16 million. One of its biggest investors, venture capital firm Lerer Hippeau has made a name for itself by investing in digitally-native consumer brands like Glossier and Warby Parker. With Lerer Hippeau's...
How It Cosmetics is engaging its sales reps digitally It Cosmetics had to develop an immersive and whimsical virtual hub that people would want to use. Furthermore, Pirie said she also wanted to have intangible values for reps and to encourage their conversations with customers to go back to the ethos of It Cosmetics around women’s confidence.
Kate Somerville: ‘A founder is given the burden and gift to get their vision out’ Kate Somerville introduced a new hydration skin-care line in September; it was partially inspired by her college-age son, Chae, and his dehydrated skin. The new line consists of two products at launch: a serum and a face cream selling for $78 and $76, respectively.
‘Precision’ skin-care brand Revea takes its concept to the masses with mobile launch On Wednesday, Revea debuted a mobile-friendly website. The 1-year-old company’s precision skin-care concept hinges on its ability to provide more in-depth diagnostics and personalization, compared to traditional personalized or customized beauty brands.
Sexual wellness brand Dame raises $7 million Series A Dame is sold through Nordstrom, Bloomingdale's, Free People and Goop. Dame has doubled its wholesale business each year for the past two years, which now represents 20% of business sales.
Beauty & Wellness Briefing: Therabody makes a case for holistic mind-body wellness On Tuesday, the physical wellness brand launched a product called SmartGoggles, venturing into the sleep category for the first time. This is not the first time 6-year-old Therabody, best known for its Theragun percussion massager, has ventured into a new category; in April, it launched TheraFace Pro, under the realm...
Beauty’s favorite mental health platform Happy Not Perfect is acquired Over time, the 5-year-old company has made a name for itself within the fashion and beauty industries through various product partnerships with Saks Fifth Avenue and Erno Laszlo. Notably, Jamie is co-founder of accessories and handbag brand Pop & Suki, alongside friend Suki Waterhouse.
The next ‘it’ trend in hair care is reversing and preventing gray hair While it may seem like woo-woo wellness to reverse or prevent gray hair, studies have shown an association between non-genetic factors like oxidative stress and emotional stress and premature gray hair.
NYFW Briefing: The future is now Throughout the past week, shows have tapped into current moments. Whether through metaverse activations, NFT drops, or commentaries on the global climate crisis, fashion brands have proven that once-distant concepts are happening right now.