Beauty & Wellness Briefing: Beauty consumers are not convinced the economy is good Mass beauty company E.l.f. Beauty, prestige conglomerate Estée Lauder Companies and retailer Sally Beauty Holdings posted quarterly earnings last week. Given the distinct differences between the companies, there were few consistencies between them. But each managed to paint a picture of the state of their respective market.
Unilever brings Japanese scalp-care brand Michiru to Target Other conglomerates have recently brought international hair-care brands into the U.S. as the category matures and customers look for more sophisticated brands and products.
Sally Beauty celebrates textured hair in Black History Month campaign The month-long campaign, called "We See You," celebrates inclusivity through founder spotlights on social media, in-store signage and dedicated space on e-commerce. The campaign video features multiple BIPOC models with different hair textures, curls and colors, in various moments of repose and joy, styling their hair or showing off their...
Lottie London wants to educate Gen Z about sexual harassment Since Lottie London’s launch in 2014 — its U.S. debut was in 2017 — the brand has carefully crafted a socially-conscious narrative focused on several issues that reflect the interests of Gen Z.
Beauty & Wellness Briefing: AS Beauty is the upstart conglomerate you need to know about AS Beauty has steadily picked up brands, starting with makeup brands Julep and Laura Geller in 2019, Mally Beauty in 2021, and CoverFX and Bliss in 2022.
What’s behind the Mikayla Nogueira mascara controversy This is not the first time mascara has been caught up in false advertising.
TreSemmé tests new storytelling format for latest product launch To support the product collection launch, TreSemmé invested in a tentpole campaign featuring a commercial with the U.S. Olympic artistic swimming team, OOH ads, a launch event in Los Angeles and a presence during NYFW at Spring Studios.
Earnings signal a strong year for fragrance sales On Monday, Inter Parfums reported its fourth-quarter and year-end earnings, setting a record for sales on the backbone of a strong fragrance market.
Beauty & Wellness Briefing: Age longevity is beauty’s next frontier Since the dawn of time, people have searched for a fountain of youth, a magical elixir or Philosopher's stone that would grant immortality. With the promise of advanced biological sciences, humanity is tackling aging head-on. The beauty and wellness industries are primed to absorb longevity sciences and repackage it for...