While mega brands like E.l.f Cosmetics and Tarte Cosmetics have publicly discussed how successful TikTok Shop is, the guaranteed success of TikTok Shop is still in question.

According to a 2015 Harris Poll, more Americans are getting tattoos, with 29% having at least one. Specifically, 47% of millennials have one compared to over 36% of Gen Xers.

A new report from XRC Ventures details the strength and implications of the beauty investment space, guides smaller beauty brands hoping to raise funding and highlights several investing trends.

This week, I examine the clinical claims arms race and its various motivations and players. Additionally, a mild week for executive moves but a busy week for the beauty industry nonetheless.  

The U.K. division of Shiseido has grand, sweeping plans to double its U.K. sales and leapfrog into the region's top five largest beauty companies by 2025.

On Friday, age longevity company Modern Age announced the closure of its business after failing to secure adequate outside capital.

As Molly Sims put it, she's lived 100 lives. But these days, the model-producer-entrepreneur is concentrating on her production company, Something Happy Productions, and her 1-year-old skin-care brand, YSE Beauty.

The Beauty Squad has over 4.5 million members, with enrollment growing 30% year-over-year. Loyalty members drive almost 80% of the brand’s sales on ElfCosmetics.com and 95% of the brand’s app transactions. Overall, members have a 166% higher lifetime value than non-members.

Brands have opened up their marketing funnels again, investing more in top-funnel brand awareness activities.