The Apostle team estimates that, in the U.S., the men’s grooming market is worth $22 billion, citing its own research that men spend an average of $29 per month on beauty and grooming products. And yet, makeup has not taken a mainstream foothold in the American male populace.

The new film, the first live-action Barbie movie, premieres on July 21, and Barbie-owner Mattel, Inc. and the Warner Bros. Pictures-produced "Barbie" have been in full marketing mode since the beginning of the year. As a result, there have been over 100 Barbie-themed collaborations.

Called California Naturals, the brand launched direct-to-consumer on Friday, with exclusive distribution at Target set to start on July 9.

On June 30, the Supreme Court rejected the Biden Administration’s bid to cancel student debt, throwing the country’s economic recovery a curveball.

The mascara, called Lash Confidence and sells for $19, was an opportunity to create a 360-degree campaign and build momentum for the brand’s ethos around inclusivity and being a positive, supportive brand to its customers.

In April 2022, PE firm Stride Consumer Partners raised an oversubscribed debut fund to the tune of $420 million. And the team quickly began investing in brands like Skinfix and Patrick Ta Beauty. Overall, Stride Consumer Partners focuses on beauty, food and beverage, and active lifestyle.

The 10-year-old brand debuted its third home collection in mid-June, expanding its romantic cottage core concept to wallpaper, bedding, shower curtains, pillows and even dog beds. First begun in 2019, homeware is quickly becoming a staple category of the fashion brand’s designs.

The country’s post-pandemic economic rebound has stalled amid issues with unemployment, a real-estate bubble burst, and low consumer confidence.

The F-1 also debuts amid a modestly improving IPO market where Mediterranean restaurant chain Cava IPO'ed on June 15 and nearly doubled its trading debut.