Cetaphil leans into makeup artists as the next wave of skin-care experts While skin-care brand Cetaphil has long leaned into the dermatologist-as-experts for its marketing, the mass brand is taking a different approach this year by working with a different set of experts: makeup artists.
Ipsy increases focus on YouTube Shorts after dramatic testing results Ipsy first began testing YouTube Shorts in April. The reason to begin testing was a hedge against the possibility of TikTok being banned. Ipsy currently has 3.4 million TikTok followers, making a ban a genuine concern and YouTube Shorts a potential plan B.
Beauty & Wellness Briefing: L’Oréal-owned Thayers makes a bid to be edgier at X Games Between July 21-23, Thayers Natural Remedies was a main sponsor of X Games, an annual action sports competition for disciplines like skateboarding, motocross and BMX. It was the first time Thayers participated, and it was the only beauty brand at X Games.
Influencers are inspiring beauty purchases both online and in-store A couple of key trends are contributing to the impact of beauty creators. The first is the consumer preference for video, which has spurred more brands to create video content while also opening enormous space for individuals to contribute and benefit from this consumer desire.
Oddity IPO exceeds expectations, showing Wall Street appetite for beauty brands Ahead of the IPO on Tuesday, the L Catterton-backed company priced its initial public offering above expectations, at $35 a share, as the public market appetite for new listings rebounds.
New federal retail data receives mixed reviews despite growth In a monthly report released Tuesday, U.S. retail and food services sales for June 2023 were $689.5 billion, up 0.2% from the previous month and up 1.5% year-over-year. However, the top-line growth missed economists’ 0.5% expected growth due in part to lower-than-anticipated auto sales.
Beauty & Wellness Briefing: Biossance-owner Amyris attempts a turnaround in face of ballooning costs In the face of a changing beauty landscape and steeply growing operating costs, Amyris, Inc. is facing a liquidity crunch. As a result, its visionary CEO has left, layoffs have taken place and assets have been sold.
Laneige and Tree Hut dominate in creating entertaining content While it is well-known that highly entertaining content successfully drives sales on TikTok, a new report from Dash Hudson shows the same correlation on Instagram, as well, thanks in large part to Instagram Reels.
Snapchat head of beauty & fashion partnerships Rajni Jacques: Gen Z shops ‘on their own terms’ Snapchat's “Lens” feature was introduced in 2015. This feature, powered by augmented reality technology, allows users to change how they and the world around them look. But it wasn’t until at least 2017 that the beauty industry started to catch up through independent providers like Modiface, which was later acquired by...