Multiple high-end and progressive brands have cropped up, using technology and natural ingredients that promise an improved at-home hair dying experience.

Cruelty-free brands are increasingly finding novel loopholes that allow them to sell in China without having to test on animals and violate their brand ethos.

L Catterton has been making rapid moves lately, with a $200 million equity investment in natural brand The Honest Company.

Blend-it-yourself stands as a comprehensive reflection of the current consumer mindset, as it touches upon a desire for experience, consumer awareness of natural ingredients, and individualism and inclusivity.

With its first big influencer push, launching this week, the brand is attempting to connect with the audiences of micro-influencers, while at the same time playing up its botanical-based heritage.

Amazon’s business model has centered on offering some of the lowest prices on products that are rapidly shipped to customers. It’s a kind of perfunctory system that lends itself well to everyday items that need no fanfare — but beauty shoppers are used to a different customer experience, and indie...

Apple, Google and Instagram are implementing wellness concepts into their own software to course-correct after being called into question for their harmful designs.

Customer experience is the new battleground for differentiation among beauty brands, and companies like Sephora, SK-II and Target are all employing a variety of high-tech digital capabilities to bring people into their stores.

In an industry landscape in which regional beauty rituals and products have come to dominate store shelves, made-in-Italy beauty marketing is ripe for its own moment. Beauty Made in Italy, a new program formally launched this month between the Italian Trade Commission and Cosmetica Italia, serves as a launch pad...