Packaging has become a central component of product development rather than a secondary afterthought, and is made to enhance the user experience and communicate the personality of products.

Lime Crime CEO Stacy Panagakis spoke with Glossy during her first week on the job about her plans to have the brand speak one-to-one with customers to hear their input, develop wholesale channels in international markets and deepen the direct-to-consumer relationship by tapping into its consumer data.

As the experiential and customized beauty space rapidly matures, Heyday is looking at how to deepen engagement with clients through its online and e-commerce experience.

There is a good reason podcasts are being leveraged as a new marketing tool. At least 40 percent of American who are at least 12 years old -- approximately 120 million people -- have listened to a podcast at least once, and 28 percent are millennials aged 18-34-years-old, according to...

Aliza Licht, the executive vice president of brand marketing and communications at Alice + Olivia, joined Glossy+ members for a Slack Chat on June 21 to discuss how brands can embrace authenticity, whether they should take political stances and what she learned building the @DKNYPRGirl Twitter handle to 1.5 million...

Korean beauty startup Memebox relaunched the U.S. e-commerce portion of its website on Wednesday, after putting it on hold last year to focus on building a community of sellers and launching partnerships with key retailers.

Wholesale beauty brands are starting to launch their own brick-and-mortar stores centered on experiential elements, like meet-ups and training classes, and aimed at reintroducing the brands to customers.

There's been an increase of influencer apps allowing people to easily shop looks, and the potential for beauty sales through the apps — a percentage of which goes to the app companies, in most cases — is significant.

The brand had to create a different approach for the American consumer: It overhauled the e-commerce website and also expanded the social media presence with a big focus on video and a new tagline.