- How digitally native brands are rewriting marketing rules to target Gen Z
Gen Z is a distinctly different type of customer than millennials; they grew up online, eschew email and Facebook in favor of Instagram and YouTube, and consider brand transparency and diversity to be absolute necessities.
- Beauty brands are investing in tech-enabled product packaging to push content
NFC tags, along with similar smart labels like quick-response (QR) or radio-frequency identification codes, allow brands to gather micro-level data like where, when and at what time a customer interacted with a product, which can be used to better understand customer behavior and engagement.
- Crowdsourced product development is catching on for indie beauty brands
Beauty brands have realized that by working with customers in the early stages of development, they can foster emotional attachments that equal longterm loyalty, as the concepts of ownership in beauty continue to shift.
- How Benefit Cosmetics is home-growing its own influencers on Instagram
For Benefit, the Brow Search campaign served as a way to incubate up-and-coming influencers to create long-term relationships, while at the same time getting them to create free organic content and raise good ol’ brand awareness on social media.
- Skin-care brands roll out ‘anti-pollution’ products
Consumer attention has shifted to proactive products rather than reactive ones in addition to natural and wellness products that boast of enhancing the natural skin and helping someone stay healthy inside and out.
- With new makeup line Flesh, Revlon tries a nimbler approach
Flesh is Revlon’s first foray into brand incubation, since the brand was funded and is owned by Revlon but was developed using outside resources like a product manufacturer and design firm. It also provides Revlon with a quick and easy way to reach the millennial consumer who is more interested...
- How L’Occitane is using AI to improve customer experiences online
Brands can create better online experiences that are adaptable to real-time consumer behavior, which in turn can increase the likelihood customers will buy something, in addition to the amount of money generated each time a customer visits the website.
- ‘A majority of our traffic comes from Instagram’: Highlights from the Glossy+ member event with designer Rebecca Minkoff
Glossy+ held a member-only event at the Soho flagship store of designer Rebecca Minkoff. The event featured an engaging and dynamic back-and-forth discussion between Minkoff and Glossy's editor-in-chief, Jill Manoff.
- How Saks Fifth Avenue revamped its beauty floor for a new generation
The beauty department at Saks has gotten a makeover, with more space, services and events.