Launched in 2017, the company is still in its early days, but it's identifying opportunities to scale the business, based on routine maintenance and higher-touch medical services, especially since people are expected to consistently receive injectable procedures once they start.

Pop-ups are a key part of Byrdie's disciplined growth strategy because they leverage audience trust without diluting it.

Texting plays an important role in communications today, and brands are continuously looking at how they can catch the attention of consumers to build brand loyalty, gather feedback and provide product education.

So far the brand is seeing triple-digit growth year-over-year in traffic, sales and new customers to Elemis.com, and its digital strategy will now serve as a template for Elemis as it further rolls out its international expansion.

Trail Mix Ventures seeks to find businesses that intersect health and wellness, with a focus on how people work, how they spend their free time or how they use their talents. So far the early-stage investment firm has invested in 16 companies at roughly $300,000 each, including The Wing, Parsley...

Estee Lauder is leaning on Unidays to help it understand what brands are resonating with whom and how in order to use the feedback it learns and apply it to other digital strategies such as IGTV and Facebook’s new augmented reality feature.

By capitalizing on the sustainability values of the modern customer, new brands are finding a way to enter the market while older brands are discovering opportunities to renew enthusiasm for longstanding products.

Instead of rugged Brawny men, sexy Axe guys or salt-and-peppered Cialis Baby Boomers there are soft color schemes, branded “merch,” diverse models and sans-serif font. Call it Glossier for guys or the Goopication of men’s products, but it exhibits a changing attitude about men’s personal care toward integrating compassion, empathy...

The incubator (which has labs in the U.S., France and Japan) is situated within L'Oréal's larger research and innovation division and has been tasked with developing new tech-enabled consumer products.