The House of Creed is planning on increasing its female customer base by 5 to 10 percent, using a stronger digital strategy and the influence of Neiman Marcus employees to help launch its latest fragrance, Floralie.

The relaunch stems from the result of a qualitative and quantitative consumer study Perricone underwent with an outside partner in March 2017: It learned its extensive range of 180 products was confusing to customers, that most millennial customers were not looking for advanced anti-aging products yet, and that the brand...

Fekkai walked us through a typical day in his life, which begins quietly in his country home in Provence with a garden walk and swim, followed by a farmer's market shopping trip, conference calls with the Bastide team and finally some family time with his two children.

By offering employees access to continual learning opportunities, the company is not only demonstrating an interest in employee growth and engagement, but also facilitating improvements in employee performance, which can in turn increase the company's revenue.

In order for a brand to preach diversity, it must first embody it.

The L’Oreal Technology Incubator is strategically designed to bring the 109-year-old company to the forefront of the beauty industry.

In addition to saving the environment, these initiatives are primed to help the business in terms of long-term cost-saving operations, and in the short term, they'll work to align it with today’s consumer values.

Follain founder Tara Foley walked us through a typical day in her life, which included a press preview event for a new store in Bethesda, meetings and phone calls with her staff, and dinner with her son.

As the influencer marketing industry matures, brands are looking in their own backyards for social-media popular personalities to rep their brands.