Carisa Janes discussed with Glossy why Hourglass needs three years to go vegan, how it uses Instagram to its advantage and what luxury means in the beauty world.
Artificial intelligence has the capacity to change the fragrance industry by absorbing millions of data points relating to taste preferences, demographics, consumer personality, available ingredients or alternatives, and creating a fragrance that is both marketable and customized to a specific market within a matter of minutes.
Prenatal supplements provide opportunities for wellness brands to tap into a large consumer group and adopt the legitimacy of health care.
The clean beauty industry has some dirty secrets.
Prose, an artificially-intelligent hair care brand that launched nine months ago, is releasing a new product – a customized hair oil – in order to test customer appetite for a new product category while still attempting to balance being a voice of authority with a curated assortment.
Then I Met You is taking an anti-self-care approach by trying to get customers thinking outside of themselves and instead at their interpersonal relationships and community.
Harry's, the premium DTC men’s shaving company, is hoping to build its company portfolio to compete with the likes of Unilever and P&G by being the majority owner for any brands it builds and buys, and reaching "millions" more customers.
Launching with a set of three fragrances today, the retailer intends to use them as a test bed to understand how consumers respond in order to further fuel its own beauty and wellness brands.
Borrowing a page from the Glossier playbook, the brand has relied on a social media-heavy strategy by focusing on user-generated content from launch, showcasing a diverse array of both women using makeup and application techniques.