Maybelline has operated on Reddit since 2021, but it considered the foundation campaign its first major campaign on the platform. The SuperStay Powder Foundation campaign ran on Reddit from February 27 to March 26.

Starting November 1, Dove will exclusively retail its first-ever holiday collection via Walmart. Dove already offers bi-annual collections, timed to summer and winter, but the holiday collection is themed around holiday treats like cinnamon pumpkin pie, peppermint bark, and sugar cookies.

The new lipstick, called Stiletto, will sell for $55 as a way to appeal to new, younger customers and encourage people to use the lipstick more often.

On the latest Glossy Beauty Podcast, Noble Panacea CEO Céline Talabaza spoke with Glossy beauty and wellness editor Emma Sandler about what attracted her to the brand, how the brand is approaching the Asian market and what a luxury approach to social media looks like.

The first Challenge, called “Ready, Set, Sephora,” is comprised of four tasks, including checking out with buy-online, pick-up in-store; signing up for Sephora text alerts; adding samples at online checkout; and trying Sephora’s in-store shade-matching tool, Color iQ.

Changes now are across the business and focused on amplifying the brand’s organic messaging to grow and spread the gospel of organic living.

Starting September 14, Philips Sonicare has tapped Spotify for an in-app campaign offering personalized playlists and motivation moments to inspire people to achieve their wellness goals. Though Philips Sonicare has long aligned itself with oral health, this campaign intends to embrace the softer concept of wellness.

Sabrina Elba joined the Glossy Beauty Podcast to discuss how an Instagram Live series inspired her brand, what it’s like operating a celebrity brand and what it means to be a melanin-inclusive brand.

When approximately 160,000 Hollywood SAG-AFTRA members went on strike in mid-July, thousands of stylists, manicurists and makeup artists also found themselves out of work.