Cult-favorite skin-care brand Dr. Barbara Sturm opens first physical store Dr. Barbara Sturm, the dermatologist-founded, skin-care brand, is opening its first brick-and-mortar store in New York City on May 16. The brand hopes its new physical outpost, which is its first outside of its clinic in Dusseldorf, Germany, will give it exposure to a much larger audience.
How Amazing Lash Studio plans to dominate beauty’s eye category As the business expands, it is looking to expand into other beauty categories: it is launching into strip lashes in the fourth quarter and adding brow services and anti-aging facials in early 2020. This is putting Amazing Lash Studio into direct competition with brands like Benefit Cosmetics and Anastasia Beverly...
Why digitally native brands are ripe for M&A On Thursday, CPG company Edgewell announced it would acquire digitally-native shaving company Harry’s for $1.37 billion. This follows last week's rumor that fellow DTC-first brand Kylie Cosmetics was also in acquisition talks. Having long relied on a traditional playbook of selling products at department stores and mass retailers, beauty and CPG conglomerates are looking to startups...
Ouai launches body care to position itself as a lifestyle brand Ouai Haircare, the brand founded by celebrity hairstylist Jen Atkin, has launched a dedicated body care product as it seeks to broaden its scope.
How Lola used focus groups and surveys to develop its sexual wellness line When feminine hygiene brand Lola launched into sexual wellness in May 2018, it set the stage for the brand to become one that can cater to every stage of a woman’s reproductive life.
Dermalogica debuts online AI feature to capture new customers Dermalogica, the skin-care brand and professional training school, is bringing its in-person education efforts online with a new artificial intelligence–powered digital skin analysis tool.
The Better Skin Co. looks to ramp up DTC sales with new campaign The campaign, called “For All People,” is meant to target a wide swath of customers rather than speak to a niche set, and will feature 32 people including 66-year-old former model Beverly Johnson, Latina comedian Jill-Michele Melean and drag queen Roz Drezfalez.
Gucci relaunches its cosmetics collection, Gucci Beauty Gucci Beauty, the highly anticipated relaunch from the Italian fashion house and Coty Inc., is finally here.
Indie skin-care brand Farsali looks to boost DTC sales with new micro-batch brand Farsáli, known for its signature Rose Elixir oil used by influencers to achieve an Instagram glow, is debuting a new micro-batch sub-brand called Farsáli Privé on May 7. It is a way for the beauty brand to not only experiment with products that broaden its appeal, but also grow its direct-to-consumer...