3 questions with Dr. Roebuck’s co-founder Kim Roebuck Kim Roebuck, co-founder of Dr. Roebuck’s, spoke with Glossy about what the company has learned from entering the U.S. market, whether its Australian positioning helps lure customers and what challenges it faces as a clean indie brand.
Skin-care brand Murad launches pop-up to cement its position in wellness Founded by Dr. Howard Murad in 1989, the beauty brand has always sold products to combat the effects of personal stress and environmental factors on the skin, but as the wellness industry has matured, Murad wants to signal to customers that they were in the space long before it became...
Allure is growing its beauty box subscriptions through influencer collaborations Co-curation boxes like the one with Huda Kattan have been instrumental to continued growth as it allows the business to reach new people. Kattan herself represents a trifecta for Allure: not only is she a bonafide makeup artist, but also a brand founder and social media influencer with over 37.6...
The Unfiltered Experience wants to be Beautycon for indie brands The show is designed to help brands connect with influencers for partnerships, generate social media followers and gain brand awareness so they are prepared to talk to retail buyers.
Peer-to-peer sales company LimeLife by Alcone is using a subscription box to recruit sellers Inside each box are not only products but also materials meant to emphasize LimeLife’s company culture and the value proposition of becoming a salesperson. The June box contains a small card with an inspirational Mark Twain quote, a small sticker with a pair of sunglasses on it and a five-question...
Acne brand Hero Cosmetics leans on wellness movement to build consumer trust The wellness movement has consistently trended upward since 2004. In many ways, it's become table stakes for brands to associate themselves with wellness; skin-care brands are especially eager to latch on to the opportunity.
How Little Barn Apothecary is evolving its retail strategy When clean beauty brand Little Barn Apothecary launched in January 2015, its cofounders Joshua Morgan and Brad Scoggins had no formal business plan and no distribution strategy other than ecommerce.
Unilever tackles personalization with AI startup HelloAva The new Unilever partnership, which came through Unilever Foundry, the company's global platform for partnering with startups to accelerate innovation, launched on May 28. It provides U.S. website visitors complimentary recommendations to Unilever hair products through its content website AllThingsHair.com.
Priv and BeGlammed merge, further consolidating the on-demand beauty services category Priv and BeGlammed, two beauty service-on-demand platforms, announced on Monday that the companies are merging. The companies will create a new business under the name Priv that covers 32 markets and brings together their beauty and wellness services under one app.