Credo Beauty branches into home decor with candles The nearly 1-year-old candle brand is part of an increasingly crowded market for mood-boosting fragrances. With Credo, it hopes to take the next step forward.
From bespoke perfumes to custom private jet scents, the most luxurious fragrances can’t be bought in stores Fragrance prices have only increased in recent years to meet consumer demand for luxury beauty. But beyond the high-end perfume counter exists another, more exclusive tier: the five-figure custom perfume.
Gen-Z skin-care favorite Bubble expands to Australia Less than a year after arriving in the U.K., the TikTok favorite skin-care line looks to bring its accessible spin to beauty down under.
‘It’s like a cult’: How online perfume communities are shaping the fragrance industry The explosion of perfume on forums like TikTok has brought fragrance to a new generation of hyper-engaged consumers. But with that increased visibility comes increased scrutiny over brand politics and values.
Beauty & Wellness Briefing: At NYFW, beauty brands are building relationships on and off the runway When designer Christian Siriano lost his original makeup sponsor for his September fashion show, Revlon saw an opportunity to get back in the fashion week game. But sponsoring a fashion show is about more than just creating a beauty moment.
Exclusive: Estée Lauder announces partnership with the Dresden University of Technology to study perfume and emotion With fragrance consumers increasingly looking for products with an emotional benefit, the beauty conglomerate makes a play to be at the forefront of new research.
Danielle Bernstein’s WeWoreWhat makes its New York Fashion Week debut in a see-now, buy-now presentation When Bernstein first began attending fashion week as a college student turned blogger, influencers were still a controversial invite. Now they're not just attending shows, they're calling the shots.
Tumi continues lifestyle expansion with women’s fragrance launch The luxury luggage maker wants to be known as a lifestyle brand. And perfume is the perfect ticket.
Beauty & Wellness Briefing: The rise of alcohol-free perfumes signals the skinification of fragrance With the "clean" beauty market evolving, perfume brands from Byredo to Dior are experimenting with water-based, alcohol-free formulations.