For GOAT, which sells both new and pre-owned products, the investment allows the company to expand its market share in the lucrative sneaker resale world, which could be valued at $30 billion by 2030. This would help GOAT compete with its main rival for dominance in the sneaker resale marketplace,...
All three stores will be located in California, in Santa Monica, San Diego and San Francisco. Notably, each of the three stores will test out a different retail format and location, according to Knix CEO Joanna Griffiths.
Brands are increasingly establishing their own in-house labs for researching and developing new materials. Rhone, a men’s activewear brand based in California, is launching a lab today called Nanoprojects.
While the Collina Strada staff has been back at the brand's office full-time since the beginning of 2021 -- designer Hillary Taymour told Glossy she couldn’t get any good work done from home -- many brands are extending their remote work setup to at least the end of the year....
Since 2014, Peloton has mostly approached apparel through collaborations, like the ones announced earlier this year with Adidas and Verzuz. Peloton Apparel, on the other hand, is designed in-house and produced by Peloton. The collection is a mix of men’s, women’s and gender-neutral clothing, priced from $15-$118. Each piece was...
This week is the first NYFW since the vaccine became widely available (it existed in February but hadn’t yet opened to the general public, which happened around April). With many brands doing their first show of any kind in 18 months, there was a heavy emphasis today on returns and...
On Tuesday, the brand released a series of videos highlighting a diverse group of 10 “culture shapers,” as global head of marketing Mary Alderete put it. They include deaf activist Nakia Smith and Oscar-winning director Chloe Zhao. The videos are 15-seconds long, a nod to the “15 minutes of fame”...
While smaller brands are making use of strategies like ordering early and spacing out their sales to get around shipping issues, larger companies with deeper pockets are turning to a different strategy: buying shipping companies themselves.
With no sign that shipping and supply chain issues are slowing down, many brands are planning how to handle the holidays' inevitable congestion and delays. Their tactics range from starting production on holiday goods early to hiring new staff.