Deckers-owned Teva is banking on a streetwear collab to help catch up with sister brands Ugg and Hoka For Teva, the collaboration with Sean Wotherspoon is both a sign that sandals are having a moment, particularly among fashion-forward men, and an indication of how Teva is seeking to grow its audience. Teva’s two sister brands Ugg and Hoka, all owned by parent company Deckers, are on hot streaks...
Glossy Podcast: Zara’s banned ads, Gucci’s labor dispute, Capri’s recovery — and a chat with Anthropologie’s Anu Narayanan We speak with Anu Narayanan, the president of women’s and home at Anthropologie, about the company’s decision to spin off one of its private labels, Maeve, into its own standalone brand. Narayanan also gave insight on her leadership style, the right time to invest in business expansion and the importance...
Fashion Briefing: True Religion’s exuberant marketing strategy is already paying off The denim brand True Religion is well on its way to the goal of $1 billion in annual sales. And according to CMO Kristen D’Arcy, an ambitious marketing strategy at a time when many other brands are pulling back on ad spend has been key to its growth.
Anthropologie launches sub-brand Maeve as a new standalone brand Today, Anthropologie is relaunching its Maeve private label as a standalone brand. The launch will come with all the bells and whistles of a standalone brand, including dedicated Maeve physical stores, dedicated Maeve social media channels, an influencer launch event and a full marketing campaign.
Fashion Briefing: As dupe lawsuits profilerate, brands weigh when it’s worth taking dupers to court Legal experts told Glossy that dupe lawsuits are becoming increasingly common in the fashion industry and reflect a growing concern among brands that dupes are a real threat to their livelihood.
Glossy Podcast: NYFW returns, a UN ruling on climate, money laundering in luxury — and a conversation with a luxury sales veteran This week, we discuss the announcement of September's New York Fashion Week schedule, a ruling from the International Court of Justice that puts more pressure on wealthier countries to curb their emissions, and a bizarre case of money laundering in the Netherlands involving Louis Vuitton. Plus, a chat with a...
Fashion Briefing: The WNBA is more popular than ever, but fashion brands are silent on the issue of fair pay Players are more valuable than ever to fashion brands, yet many brands have been silent on the issue of fair wages in the days since.
‘They have to live in the same world’: How fashion brands staff stores in international markets Staffing a retail store is hard enough when it’s in a brand’s home country. A June report from the French luxury trade group Comité Colbert found that 60% of luxury brands are struggling to attract talent for their boutiques. Add a language or cultural barrier, and the task becomes even...
Andrew Cuomo’s casual ‘man of the people’ outfits are a questionable sartorial rebrand One of the first and most visible changes for the second iteration of Cuomo’s campaign for mayor was, unexpectedly, his clothes.