Fashion brands have increasingly embraced the idea of nearshoring, or bringing parts of the supply chain closer to where their business is geographically based. Mexico, in particular, is emerging as a popular destination for brands based in the U.S.

But rather than make discrete single video campaigns and sharing one at a time, Parade has taken a novel approach. Using a company called QuickFrame, Parade created dozens of pieces of videos that can be reassembled controlling for things like different models, different music, etc.

This week, Authentic Brands Group announced a strategic partnership with New Guards Group, with the goal of making Reebok into a luxury-streetwear crossover brand to compete with Nike. Elsewhere, Ye and Demna finally dropped their collaboration through the Yeezy Gap line, and Macy's announced that it won't separate its online...

Nick Woodhouse, president and CMO of ABG, told Glossy that this partnership is the chance to unlock Reebok’s potential. Reebok’s contemporaries like Nike and Adidas have had no problem straddling the line between streetwear, sports and luxury fashion. In Woodhouse’s mind, Reebok should have that same ability.

With nearly 20 million new customers shopping at Macy’s for the first time in 2021, the loyalty program is a key way that Macy’s has been turning those newcomers into repeat buyers.

Beginning on Monday, the brand is selling a collection of over 100 pieces designed with and exclusively sold at Kohl’s. The collection is nearly as large as Draper James’ entire main product catalog and will be sold in over 500 Kohl’s stores, as well as online at kohls.com.

Time-to-hire is down 32% since 2019; Neiman Marcus is hiring people an average of 22 days faster than it did three years ago. And its turnover rate is down 20% from 2019.

This week, an NYFW recap, a look at LVMH's price increases and a discussion on Rebecca Minkoff's decision to sell to Sunrise Brands.

Two years ago, J.Crew filed for Chapter 11 bankruptcy, citing pressures from the pandemic but also pre-existing problems including a lack of cohesive identity and raised prices. According to Wadle, the way to get customers back on board with J.Crew is to lead with design and affordability.