Fashion brands are refreshing loyalty programs to increase customer lifetime value As customer acquisition costs continue to rise, fashion brands are doing everything they can to make the most of their existing customers. Brands like Levi’s are increasingly relying on loyalty program refreshes and relaunches, providing new perks and pushing those programs in marketing to bring in more members.
Fashion Briefing: Are text-based social platforms still valuable for brands? It’s still early days for Threads, but marketing professionals seem excited over its massive user base and brand-friendly environment.
Week in Review: Louis Vuitton’s watch strategy, no more mushroom leather, Gabriela Hearst exits Chloé This week, we talk about Louis Vuitton’s newly updated watch strategy that pushes its watch price points into the five-figure range, plus a mushroom-based leather alternative's discontinuation and Gabriela Hearst’s exit from Chloé.
Loeffler Randall is the latest brand to target Charleston as a retail destination The footwear brand Loeffler Randall’s first retail store, opened in 2021, was in NYC's SoHo neighborhood, a common destination for fashion brands. But the second store, which the brand will open later this fall, is in a less expected location: Charleston, South Carolina.
Weekend Briefing: Shein’s IPO is coming at a tough time for the brand Shein is reportedly filing for an IPO sometime this year, even as it faces opposition from U.S. lawmakers. Meanwhile, Nike’s return to wholesale hasn’t been the boost the brand was hoping for, and Tiffany’s massive flagship store had a close call with an electrical fire.
Week in Review: UN greenwashing guidance, Skims retail expansion, the Shein influencer trip This week, we talk about the Global Fashion Summit in Copenhagen and new anti-greenwashing guidance from the U.N., Skims opening its first retail stores and the Shein influencer trip.
While Brock Collection is ‘inactive,’ its co-founders are keeping busy with solo collaborations In 2018, Brock and Vassar separated and decided to pause the business. The brand isn't technically shut down, and some of its products are still in stock at places like Bergdorf Goodman and Net-a-Porter. But it hasn't produced a new collection in the last year.
Weekend Briefing: Lawsuits, FTC complaints and regulatory warnings abound in fashion Last week, a slew of legal issues flew across the fashion industry, both between brands and from government entities looking to keep brands in check. Elsewhere, Lanvin tapped Future for a new collection, and Billionaire Boys Club showed up in Paris to capitalize on co-founder Pharrell Williams’ new gig.
Fashion Briefing: Inside the flourishing world of NBA Draft fashion On Thursday night, the NBA held its annual draft where prospective young athletes are selected, one by one, by their future NBA team homes. It’s always been a momentous night for the athletes, but the draft has turned into a spectacle over the last few years. Athletes regularly aim to...