Despite their massive adoption and growth, BNPL companies have recently found themselves struggling.

This week, the U.K. suffered some of the hottest temperatures the country has ever seen with impacts on the fashion industry, and big e-commerce players like Zalando, Yoox Net-a-Porter and About You joined forces on a cross-company sustainability initiative. Meanwhile, new AR technology is coming out of Google and Snap.

When a customer returns a product, it’s not just the sale that the brand is losing, but potentially the customer, as well.

Victoria’s Secret faced layoffs in mid-July that sent its stock prices tumbling. While Victoria’s Secret is still the No. 1 women’s underwear brand, in terms of market share, there’s undoubtedly much more room for competitors like Aerie, ThirdLove, Skims, Parade, Lively and more. Those brands are looking at the missteps...

In a survey of 46 brand executives, nearly two-thirds (63%) of respondents said they're investing in new technologies and capabilities that will help them combat supply chain delays. These investments include opening new factories, bringing manufacturing closer to their end shoppers and branching out into new types of shipping.

Last week, fashion prices continued to rise; Dior and Valentino began, and then quickly resolved, a retail spat; Prime Day put up big livestreaming numbers; Miami Swim Week kicked off; and a documentary dubbed "Victoria's Secret: Angels and Demons" hit Hulu, just as the brand is pushing a new, more...

This week, Gap CEO Sonia Syngal abruptly stepped down on Monday, signaling further troubles within the American apparel giant. Elsewhere, Dior demanded compensation from Valentino for lost foot traffic, only to retract the demand later in the week. Finally, brands are starting to charge customers for returns.

Goodlife, a men’s fashion brand that launched in 2012, is a case study in making a limited range of products work to the brand's advantage. The bread-and-butter of Goodlife’s assortment is its T-shirts, of which just three styles make up more than 70% of its inventory and sales.

On July 8, senators Thom Tillis of North Carolina and Patrick Leahy of Vermont sent a joint letter to the U.S. Patent and Trademark Office asking the agency to conduct a study on the usage and legal rights of NFTs to help guide policy on the matter.