Week in Review: Met Gala edition This week is all about the Met Gala. The event on Monday proved a big marketing moment for luxury brands like Loewe, as well as a surprising number of mass-market brands including H&M and Gap. We discuss the most interesting looks, the trends that the Met Gala foreshadows and the...
Fashion Briefing: How brands can stand out in the increasingly crowded activewear category Rhone’s expansion comes at a time when activewear is one of the most crowded categories in fashion. Powerhouse legacy brands including Nike and Adidas, growing mid-size brands like On Running and Gymshark, yoga brands like Lululemon and Alo Yoga, startups with huge amounts of funding like Vuori, and celebrity-backed brands...
Under Armour’s new spandex-replacing material is a chance to keep up with competition In 2017, the company’s innovation team started developing a material they hoped would be an improvement on spandex, with similar or greater stretch and strength but without spandex’s main flaw: its moisture retention.
Weekend Briefing: Puig’s flat IPO spotlights risks of the public market Last week, Puig's IPO led to fairly flat trading, but that's better than many other publicly traded brands in the fashion and beauty industry.
Outdoor retailer REI bets on running to reach profitability After pulling back on its own branded footwear, which the retailer will no longer make, REI is now expanding its footwear offerings with new partnerships with brands like On Running. Fan Zhou, gm of footwear and running at REI, said the move reflects the growth of the running apparel market...
Week in Review: AI regulation, LVMH’s Marc Jacobs plans, the growth of TikTok Shop This week, we talk about the perils of unregulated AI, the rumors of LVMH offloading Marc Jacobs and the immense growth (and pitfalls) of TikTok Shop.
Inside Levi’s new low-risk, high-reward marketing strategy Beyoncé’s “Cowboy Carter” album was a perfect test of Levi's new approach.
Urban Outfitters is expanding its vintage fashion business Under the new structure, the Urban Outfitters online store will introduce two new sections: Vintage and Remade. Vintage products are authentic vintage finds, discovered and curated into limited-edition collections by Urban Outfitters' in-house merchandising team and outside collaborators.
Weekend Briefing: The rulings and regulations set to impact fashion Last week, a series of regulations and rulings from authorities in Europe and the U.S. showed where fashion is heading.