How Crocs is prioritizing personalization across strategies “Personalization” is about more than just marketing emails. It’s a process that can go all the way from the product design stage to in-store sales to post-sale follow-ups. That’s according to Feliz Papich, vp of digital technology, experience and insights at the footwear brand Crocs.
Fashion Briefing: More brands are getting in on the big business of matching holiday pajamas Holiday pajamas, particularly in the form of matching sets, are big business — and more brands are taking advantage of the opportunity.
Front-loaded inventory, price increases and thinner margins: How brands are tackling a tariff-altered holiday season Glossy spoke with several fashion brand executives who shared how their inventory strategies have shifted as they head into a very different holiday season.
Inside fashion’s current love affair with rock ‘n’ roll Designer brands like Cucculelli Shaheen, Zadig & Voltaire and Nili Lotan have started to collaborate with rock artists, incorporate rock music into their live shows and incorporate the imagery of classic rock bands of the previous decades.
Glossy Podcast: After the break-in at the Louvre, what should luxury brands do to prevent thefts? Glossy is joined by Sarah Davis, co-founder and president of the luxury fashion resale company Fashionphile. With millions of dollars worth of merchandise on Fashionphile’s shelves, Davis is familiar with both the intense security measures required to keep valuable products safe and the gut-punch feeling when merchandise goes missing.
Fashion Briefing: How fashion brands are working with college athletes to reach Gen Z College athletes, through their name, image and likeness (NIL), are increasingly showing up in the marketing campaigns of major apparel brands like American Eagle and Hollister. These athletes serve simultaneously as cultural icons and as conduits to a valuable younger audience who can relate to brand ambassadors who are still...
Good Dye Young co-founders on linking Hayley Williams’s music career to the hair-dye business Co-founded by cosmetician Brian O’Connor and Paramore lead singer Hayley Williams, Good Dye Young has notably shied away from making Williams and her music central to the brand. Instead, it has built a loyal community over the last nine years by focusing on vegan products and vibrant colors. But now,...
Glossy+ Research: Consumer brand investors share red and green flags they see from brands and founders This month, Glossy brought together a group of investors in the consumer brand space. The investors have a stake in a variety of brands spanning fashion, beauty, wellness, tech, food and grocery. They spoke about the fundraising landscape, including why brands are struggling to secure investments and what currently constitutes...
The Glossy Podcast: The new rules of denim Denim is a perennially popular category, and there’s more diversity and competition in denim than ever. On the latest Glossy Podcast, the hosts discuss the trends that are dominant and the ways the denim customer is changing, plus they define some of the current top brands to provide a better...