NYX’s Super Bowl campaign makes it the first makeup brand to partner with betting platform DraftKings The campaign, which this year does not include an actual TV spot, is themed around what Nyx is calling “The Big Kiss.” It plays on the big celebratory moments that come after a victory in a major sports events, like Taylor Swift and Travis Kelce’s famous kiss after the Kansas...
Week in Review: TikTok’s ban, Anta’s popularity and mass retail’s layoffs Evereve CMO Tom Nowak and Glossy fashion reporter Danny Parisi discuss the murky gray area marketers are finding themselves in thanks to the TikTok ban, the sudden rise to popularity of Chinese sneaker brand Anta, and the recent layoffs at mass retailers including Kohl’s, JCPenney and Macy’s.
Whatnot had its 3 best user acquisition days following the TikTok ban Whatnot, a social marketplace for livestream-based selling, had its three biggest days for new users successively between January 18 and 20, the three days immediately following the TikTok ban.
‘It’s rolling back and rolling back’: What Black fashion leaders are saying about DEI The groundswell of support that buoyed Black-owned brands in the months after the killing of George Floyd in 2020 has been ebbing away since last year, according to designers joining Harlem's Fashion Row's town hall on Tuesday. Legacy companies that supported efforts to diversify the fashion industry a few years...
How Evereve became one of the biggest retailers you’ve never heard of Evereve, a Minnesota-based womenswear retailer known for its styling services and denim, has been around since 2004. But, until about four years ago, the company had put little into marketing or brand awareness. It subsisted on organic growth, word-of-mouth and placement in malls across the middle of the country, yet...
Glossy 101: What is an AI agent? Every year at the National Retail Federation’s Big Show, the show floor fills with hundreds of booths from tech companies selling the next big thing in retail innovation. This year’s show, which ended in mid-January, was no different — and the next big thing on the show floor was AI...
- Week in Review: Men’s Fashion Week, the second Trump presidency begins
This week, we talk about Paris Men’s Fashion Week, including a matrimonial show from JordanLuca and the debut of Pharrell’s latest collaboration, with Nigo, for Louis Vuitton. Later, we talk about the first week of the Trump presidency and how everything from implementing tariffs to withdrawing from the Paris Agreement...
Fashion Briefing: ‘The obstacles grow by the day’ — Inside the struggles of running an independent fashion brand Senza Tempo is just one of many small fashion brands that are closing or have closed in the last year. Mara Hoffman, The Vampire’s Wife, Calvin Luo, Rhode and Harlow all closed in the last 12 months. At the time of her brand’s closure in May, Hoffman said that “the...
As wildfires shrink, LA brands are weighing next steps The fires have proven massively disruptive to Los Angeles’s vibrant fashion and beauty industries. Brands have lost stores to the fire, closed them out of concern for safety, halted operations in parts of the area and sent employees to work from home for the foreseeable future. But as the near-hurricane-force...