The most important streetwear collaborations of 2018 The art of the collaboration is a difficult one to master. Done correctly, a collab can enhance both brands, giving them reach and access to the other’s audience and bringing in fresh new ideas. Done poorly, it can be seen as a cash grab -- just an attempt to throw...
From Alibaba to sneaker retailers, fashion wages war on counterfeiting Alibaba is particularly weary of counterfeits, given that the platform was once a haven for counterfeit goods. Back in 2016, Alibaba’s founder Jack Ma stoked the ire of fashion brands around the world when he seemed to flippantly brush off the question of why so many counterfeit goods were being...
How sneaker resellers are elevating the shopping experience This week, Stockx rolled out two new efforts meant to make sneaker resale, once the domain solely of hardcore sneakerheads, into something more accessible. As sneakers grow as a category, this accessibility will be an important way for both brands and resellers to bring more customers into that world.
How brands, retailers and resellers are combating overproduction A new report from Sharecloth revealed that nearly 30 percent of fashion goods produced go unsold. Furthermore, more than 50 percent of fast fashion sold is thrown out less than a year later, with 12.8 million tons of clothing annually dumped into landfills.
How Brexit uncertainty and Asos’ stock crash illustrate the precarious position of British fashion On Monday, the British fashion retail giant Asos announced that its stock had crashed by an astonishing 40 percent. After a truly dismal November, fashion retailers across the U.K. have seen massive downturns and are turning to slashing prices as the only reliable way to get people to continue spending....
Tmall won over luxury brands in 2018 Tmall, the massive Chinese e-commerce platform, has positioned itself as the gateway between brands from outside of China and Chinese consumers, who are increasingly some of the most valuable and lucrative audiences for luxury brands.
As Victoria’s Secret’s dominance wanes, more inclusive bra brands are swooping in to pick up the pieces In the third quarter of 2018, the once-dominant underwear brand Victoria’s Secret saw yet another dip in overall sales as it struggles to regain an audience that is increasingly choosing competitors. In the wake of Victoria’s Secret’s falling out of favor, a number of other brands are capitalizing on the...
Major sneaker resellers share how the market is leading to ‘the reinvention of retail’ The sneaker resale industry is valued at more than $1 billion, and resellers like Stadium Goods have received funding from major players like LVMH’s Luxury Ventures investment arm. We spoke to some of the biggest resellers in the world -- GOAT, StockX and Stadium Goods -- to explore where the...
With acquisition of Stadium Goods, Farfetch solidifies streetwear and luxury’s relationship The move comes at a time when the worlds of streetwear and luxury are increasingly coming together and Stadium Goods has been at the center of this convergence. The reseller previously received significant funding from LVMH’s investment arm. Both companies stand to gain from the move, each offering access to...