On Tuesday, Birkenstock reportedly raised about $1.48 billion in an initial public offering, which valued the company at $8.64 billion. The company is selling 32 million shares, which it's pricing at $46 each, and trading is expected to begin on Wednesday. Also starting on Wednesday, Birkenstock is hosting a series...
M's products are priced $5.50-$40, compared to Maidenform's prices of $40-$55. The low price point was an essential part of targeting Gen-Z shoppers, according to Jane Newman, chief design officer of global innerwear at Maidenform’s parent company, HanesBrands. For its part, Maidenform's core shopper base is 24 and up.
Last week, a number of mid-price brands reported struggling revenue in North America as inflation continues to impact spending. Elsewhere, Showfields filed for bankruptcy and Chanel increased prices in China.
In late September, Louis Vuitton announced the launch of its Discord server where the women’s spring 2024 collection was livestreamed. Other brands made their shows and PFW activations available on emerging platforms like Roblox and Decentraland, and partnered with new social commerce platforms like Emcee. As customer acquisition costs on...
In this week’s episode, we discuss Sephora’s decision to cancel the first day of its annual Sephoria event due to inclement weather and the reaction from its fans. We also talk about the wave of brands going public in the next year, including Birkenstock and Vuori, and the debut of...
Across the footwear sector, the last few months have seen brands’ wholesale revenue increasing but in a smaller number of stores.
Philophiles have another new bit of information to chew on. Her brand is launching on October 30. Beyond that, along with a single GIF emailed to people on the brand’s mailing list that showed a quick glimpse of some of the designs, more information is being kept close to the...
Chay Costello, associate director of merchandising for the MoMA Design Store, has been instrumental in elevating the Design Store above a simple museum gift shop. It's now a strong and growing retail business with three physical locations, a robust online presence and cultural cachet of its own.
Last week, rain and floods hammered NYC, causing Sephora to cancel day 1 of Sephoria 2023, Nike saw a return to growth in its DTC channel, and Figue rebranded.