Plan B: How Ministry Supply overcame a stage of overpromising and underdelivering When Aman Advani and Gihan Amarasiriwardena launched the Kickstarter for their brand Ministry of Supply in 2012, they set a modest goal of raising $30,000, while quietly, optimistically hoping they might break $40,000, selling upward of 300 of their $95 Apollo shirts. The final number once the campaign was over...
How the NBA serves as a window for brands targeting Chinese customers It’s no secret that China is an incredibly valuable market for fashion brands today. But in an effort to reach the Chinese audience, some brands are turning to a decidedly American way to reach those customers: the NBA.
How retailers are strategizing to reduce holiday returns This year, retailers are taking a variety of approaches to minimize holiday returns, including manipulating what products they stock and discount for the holiday shopping rush and working with outside platforms to incentivize gift cards instead of comparatively risky product purchases.
Dia&Co is adding a ‘co-curation’ option to its subscription box service Dia&Co made a name for itself in the plus-size fashion market through a simple five-product subscription box. Starting today, the company is introducing both a direct ecommerce model and, more interestingly, a hybrid between the two that splits the difference between control and curation.
Luxury retailers are experimenting with apps; is it the right move? When Canadian luxury retailer SSENSE was looking for new ways to expand its e-commerce presence and bring in customers, the company landed an unusual tactic: the launch of a mobile app.
Leaving the black book behind: Luxury brands try to reinvent clienteling in the digital age In the old days of luxury retail, clienteling often took the form of a black book filled with the highest value clients' names, addresses and phone numbers. Today, that black book is more likely to be an iPad.
Ministry of Supply expands with launch of sub-brand Great Auk Outfitters Ministry of Supply is taking its first step towards being a multi-brand company with today’s launch of Great Auk Outfitters. Great Auk Outfitters is launching with a single product: a parka made completely without any animal products, including the oft-used goose down.
Why the new generation of wearable tech has legs Similar to other trends in fashion that launched with high expectations then fizzled, wearable tech has held on, despite flack and naysayers. And new entries in the space suggest there's new potential for the category. Big companies like Google, luxury houses like Montblanc and sportswear giants including Nike are all spending...
As jewelry slows down, David Yurman is leaning into men’s business to stay ahead of competitors Men’s has increasingly become an important category for David Yurman. In the past few years, diamonds and platinum jewelry have emerged as big trends in the company’s men’s category, and men’s jewelry has started to sell at higher rates to both women and men customers. In response, David Yurman is...