With a record of making money and stirring the pot, Demna is ‘exactly what Gucci needs,’ says Kering CEO In the years since creative director Alessandro Michele left, Gucci has stagnated. Demna’s proven financial success as well as his ability to create memorable, headline-grabbing shows and collections, could be a boon for a brand in need of direction.
Week in Review: Inside the Fashion Month data We discuss the brands that made the most of their shows, the economics of hosting a fashion show and the best ways brands can take advantage of Fashion Month.
Fashion Briefing: As watch prices keep climbing, affordable brands are strategizing to win customers Big brands like Rolex, which cater to a wealthier clientele, can keep increasing their prices, but watch brands targeting aspirational and lower-price customers are doing the opposite. They’re committing to keeping prices low in order to serve the customers who can’t keep up with the luxury sector.
Rowing Blazers helped revitalize preppy fashion. Now its founder is stepping away Jack Carlson, who founded the modern prep brand Rowing Blazers in 2017, announced this week that he would be stepping away from the brand entirely.
Banana Republic’s entertainment-focused marketing strategy is bringing the brand back to growth The brand's collaboration with "The White Lotus" is part of an ongoing shift toward a more culture-focused marketing mix. In parent company Gap Inc.’s third-quarter earnings report, Gap CEO Richard Dickson said the company was working to re-establish Banana Republic’s place in the premium apparel business.
- Week in Review: Paris Fashion Week, Adidas’s comeback and tariff chaos
This week, we talk about Paris Fashion Week and the lack of political statements made on the runways, as well as Adidas’s surprisingly good financial performance and the chaos of the Trump tariffs.
Fashion Briefing: Is there anything fashion can do to alleviate tariff impact? The scale and unflinching rollout of the tariffs has shocked most analysts, who expected the threat of tariffs would be used to negotiate more favorable deals.
Universal Standard collabs with Anthropologie in latest DTC-wholesale partnership The traditionally DTC company is set to launch in dozens of new wholesale retailers this year, including Anthropologie. To celebrate, Universal Standard is unveiling this week an exclusive collection with Anthropologie, taking 13 of its best-selling styles and introducing unique colors and patterns sold only at Anthropologie and exclusively online.
Executive Action Items: How True Religion, Shinola and more brands are balancing digital and IRL marketing Glossy brought together marketing executives from True Religion, Tecovas, Shinola and Cake Body to discuss what digital and IRL marketing strategies are working most effectively for their brands.