Tmall has long been the premier window for non-Chinese fashion brands looking to sell in China, but today was all about the opposite: highlighting China’s own fashion brands and positioning them to sell abroad.

While fashion brands have long known the value of collaborating with a famous basketball or football player, American brands are finally coming around to something Europe has been capitalizing on for years: soccer stars.

On Thursday, Bloomingdale's opened The Carousel, a permanent fixture within its 59th Street flagship store in Manhattan and three other locations in New York and California. The Carousel will host a rotating curated pop-up shop with unique products and in-store activations. Every two months, visitors to The Carousel will be...

For all the design talent at these brands, it is a futile gesture to try and compete with Apple at their own game. So instead, brands have begun working with them.