Dagne Dover has been taking the slow and steady approach to building its brand, including introducing new product and opening brick-and-mortar. From here, the brand is ramping up its marketing efforts in the New York area, including its first ever subway banner ads, in order to drive hype and traffic...
Many brands, particularly those outside of the decadent luxury maisons of Europe, do not have the ability to upend their entire business model in order drop an exclusive collab through Instagram. Guess has found the solution by balancing the more traditional retail model of its main brand with a new...
For Rotarity founder Chris Hasek-Watt, the inspiration to create a rental service for streetwear came from a very pragmatic place: his own unwillingness to spend massive amounts of money on clothes he would only wear a few times.
Stitch Fix, the personal styling service, is expanding into the U.K., bringing its brand of customizable boxes of fashion and lifestyle products to a whole new market. But for any brand moving into a new market, questions of consumer interest remain. With a business model that was born in the...
At Monday’s Glossy Forum, brand executives from DTC companies, wholesale brands and retailers came together to discuss the effect of "the direct-to-consumer era” on their companies, as well as the fashion and beauty industries as a whole. We gathered some of the best speaker and attendee comments of the day,...
For many in the fashion world, streetwear’s influence on luxury goes beyond just collaborating with Supreme or having a model wear a Thrasher shirt on the runway. The shift is deeper, stronger and more fundamental than that. Street style’s business model and philosophy — focusing on personal expression, hyped-up drops,...
Affordability, reliability and consistency has been Zenni’s business model for the last 15 years, with some of its glasses selling for as low as $7. But now, the brand is hoping to introduce a little pizzaz to its designs, in a bid to expand the range of consumers it reached....
Creating the optimal customer experience is one of the measurements used in Sailthru’s new Retail Personalization Index, a list of brands ranked by their success at personalization and omnichannel. For the second year in a row, Sephora emerged at the top of the list thanks to the absurd amount of...
While there is an undeniably ethical aspect to this business model, Donadi said the desire to challenge himself creatively was an equally motivating factor, calling ethics and creativity the “two pillars” of the company. People are at their most creative when they are under limitations, according to Donadi, and that...