Resale platform Vestiaire Collective lowered its own commission to drive up sales When Max Bittner, former CEO of e-commerce company Lazada Group, was appointed CEO of French luxury resale platform Vestiaire Collective, one of his first priorities was changing the company’s commission structure to lower the percentage that the company takes from all sales, dropping them by an average of 10% across the...
Explainer: Why revenue per active client is brands’ new key metric In Stitch Fix earnings, released last week, buried amid other figures and metrics like net revenue and active clients, was a tidbit about the company’s revenue per active client, or RPAC, growing by 9%.
How Google is using image recognition to challenge Instagram’s fashion commerce dominance Google Shopping got a big relaunch today that makes use of Google Lens image recognition technology to help fashion shoppers find style ideas for the products they view, turning Google Shopping into a hybrid commerce and discovery platform. The new features put Google Shopping more directly in competition with Instagram,...
‘Everyone is our customer’: Fashion and beauty brands are evolving the idea of the customer profile For years, it was popular in marketing to narrow down a potential customer into a hyper specific profile -- our customer is Sarah, a 34 year old mom from the midwest, for example. But increasingly, brands across the fashion and beauty space are finding that these hyper specific profiles are...
Inside SoulCycle’s expansion to be a fashion brand As the worlds of fashion and fitness increasingly cross over, SoulCycle has been undergoing a major shift. Under the guidance of Caroline Gogolak, vp of retail, the company's expanded beyond a purveyor of spin classes to an activewear source.
1 year in: Madewell doubles down on men’s with new collection and new stores A little over a year ago, Madewell launched a small men’s collection made up of just a few pieces and sold within its larger women’s stores. Now, the company is ready to fully take the plunge into the men’s category.
‘The lines are blurred’: How flexible leases are changing fashion brands’ retail strategies In fashion retail, the lines between temporary and permanent are becoming increasingly blurry, as brands opt for shorter, month-to-month leases with no set end date and often transition temporary stores into permanent locations.
What the NBA’s influence on fashion says about men’s shopping habits Athletes have always been style icons, but in the past year, fashion's hunger for basketball -- both the players and the looks inspired by them -- has blown up. Athletes have become valuable influencers for brands looking to target men at a time when menswear is on a meteoric rise.
‘The pie is bigger now’: How Crossroads Trading is staying competitive during the rise of brick-and-mortar resale The rise of these digital-focuses resale platforms, from Rebag and The RealReal to the various sneaker resellers like StockX and Goat, may seem like a problem for Crossroads Trading, a brick-and-mortar-only reseller that has been around for nearly 30 years, but Gina Nowicki, director of marketing and communications at Crossroads,...