Pangaia is using 3D body-scanning to perfect denim sizing Pangaia aims to ensure that every pair of jeans in its month-old denim line is the perfect fit. On Nov. 11, the brand will debut a collaboration with custom denim brand Unspun. As part of the collaboration, Pangaia will be the first brand to use Unspun’s new mobile app, which lets...
Resale is a harder sell for footwear outside of sneakers The last year has seen a flurry of brands launching resale programs, especially in categories like denim and outerwear. But outside of sneakers, footwear has notably been absent. Nike and Adidas both have in-house resale programs, but casual and dress shoes are more often confined to third-party resellers like The...
How brands are preparing customers for supply chain delays and disruptions The supply chain, as brands, politicians and trade publications have pointed out, is in disarray. Shipping is expensive, ports are backed up and intermittent lockdowns have caused brands to lose weeks of production time. But customers may be less aware of what’s happening and prone to complain when the product...
How Sene is applying activewear marketing to new denim launch According to co-founder Mark Zheng, the brand’s new denim line that launched on Monday, along with the marketing around it, is inspired by the way activewear brands like Nike and Lululemon have built strong communities around their products. The brand tapped Emma Lovewell, Peloton instructor and fitness influencer, to collaborate...
How Richer Poorer plans to grow when customers stop wearing sweatpants In the last 18 months, Richer Poorer’s e-commerce revenue grew by 470%, with the fleece category, in particular, increasing by 1,700%. Sales of sweats alone in 2020 surpassed all of the brand’s 2019 e-commerce revenue in total. But while Richer Poorer was one of the brands that fared well during...
Week in Review: Fendi x Skims, Poshmark adds brand partners and Bottega Veneta’s Detroit show This week, the Fendi and Skims collaboration that was leaked last month was finally, officially, announced. Meanwhile, Bottega Veneta, guided by creative director Daniel Lee's affection for Detroit, had its third show off of the seasonal calendar in the Motor City and Poshmark began letting brands sell directly on its...
Despite pandemic losses, Rent the Runway debuted on the stock market with a $1.4 billion valuation On Wednesday, Rent the Runway debuted with a $1.4 billion valuation, near the top of its expected range.
How Allbirds plans to balance sustainability and investor pressure after it goes public For Allbirds, a focus on sustainability has been a key part of the brand’s identity from the very beginning. So, needing to satisfy investors looking for quarterly profits may be a tough balance. That’s why Allbirds is intending to file as a Public Benefit Corporation, or PBC, which it announced...
Eric Ryan’s luxury jewelry brand Cast raises $12 million in first funding round Eric Ryan’s three previous brands have all been in categories he said failed to capitalize on cultural shifts. Over the last 10 years, he founded the home cleaning brand Method, the vitamin and gummy brand Olly, and the first-aid brand Welly. Now, Ryan is entering a new segment that he...