Inside Levi’s new low-risk, high-reward marketing strategy Beyoncé’s “Cowboy Carter” album was a perfect test of Levi's new approach.
Urban Outfitters is expanding its vintage fashion business Under the new structure, the Urban Outfitters online store will introduce two new sections: Vintage and Remade. Vintage products are authentic vintage finds, discovered and curated into limited-edition collections by Urban Outfitters' in-house merchandising team and outside collaborators.
Weekend Briefing: The rulings and regulations set to impact fashion Last week, a series of regulations and rulings from authorities in Europe and the U.S. showed where fashion is heading.
Week in Review: Matches Fashion, luxury’s China slowdown, the TikTok ban On this week’s episode, we discuss the ongoing collapse of luxury e-commerce companies like Matches Fashion, the slowdown in luxury spending in China, and the progress of the TikTok ban and its potential impacts on fashion.
Luxury Briefing: Does the FTC have enough to block the Tapestry-Capri deal? On Monday, the Federal Trade Commission officially filed a lawsuit against Tapestry in an attempt to block the deal. The lawsuit was rumored last week but now it’s official, the FTC alleges that the acquisition would be anticompetitive and give Tapestry a “dominant share of the ‘accessible luxury’ handbag market.”
Foot Locker’s new retail concept reflects deeper investment in brick-and-mortar For Foot Locker, the new store concept is both a preview of how it hopes to design its stores in the future and a reflection of an overdue rethinking of its retail priorities. More than 80% of Foot Locker's revenue is driven through its thousands of physical stores.
Wrangler’s women’s business is growing thanks to the cowboy trend Wrangler's current focus is capitalizing on the cowboy trend with a series of collaborations. The latest is a partnership with Diamond Cross Ranch, an iconic ranch and event space in Jackson Hole, Wyoming.
Weekend Briefing: Trade disputes and reduced spending hit luxury hard last week Last week, a series of sales drops, regulatory decisions and trade disagreements hampered the plans of several companies across the luxury industry.
Week in Review: Women’s basketball players are the new fashion icons Viewership of women’s basketball skyrocketed last year, with the women’s NCAA championship game eclipsing the men’s counterpart. So, on this special episode, Sara and Tatiana give a report from the Orange Carpet at the WNBA Draft. We also talk about the growing popularity of women’s sports and the potential impact...