Glossy+ Research: How to develop effective YouTube influencer partnerships – based on the numbers Glossy+ Research analyzed a list of influential beauty and fashion creators who are making waves on YouTube to assess their performance as brand partners, both strengths and weaknesses. In this second installment of the YouTube Influencer Index, we dive into research findings and provide strategies to keep in mind when...
Glossy+ YouTube Influencer Index: A brand’s guide to YouTube influencer partnerships – from Kait Gardner to Hyram Yarbro Glossy+’s YouTube influencer index explores which types of influencers are best to partner with for different brand strategies and for the creation of sponsored content reflecting current trends. Glossy+ Research presents a list of influential beauty and fashion influencers who are making waves on YouTube to analyze their performance as...
Glossy+ Case Study: How Tarte, Kate Spade and Fenty paired influencers and events to amplify awareness This report aims to uncover what companies are doing to effectively promote their brands through influencers both on social media and at curated brand events.