Research Briefing: The research behind Glossy’s Roundtable with Hervé Léger In this edition of the weekly Research Briefing, we highlight the topics discussed in Glossy's member-exclusive executive roundtable event hosted with Hervé Léger, supported by recent data from Glossy+ Research.
Research Briefing: Matches Outlet attracts shoppers seeking more affordable luxury options In this edition of the weekly Research Briefing, we examine e-tailer Matches’ recent addition of Matches Outlet to attract shoppers to its site looking for deals, with focal points from Glossy’s annual report.
Research Briefing: Essence invests in long-form content, as it’s shown to create more meaningful engagement In this edition of the weekly Research Briefing, we share focal points from Glossy’s YouTube Influencer Index and case study highlighting how marketers are creating long-form social media content and using influencers for events
Research Briefing: Retailers tackle worsening economic conditions by leaning into blockchain technology like NFTs In this edition of the weekly Research Briefing, we share focal points from Glossy’s emerging technologies series highlighting marketers’ use of blockchain and augmented reality.
Research Briefing: How brands and influencers are diving into YouTube Shorts In this edition of the weekly Research Briefing, we share focal points from Glossy’s recent case study on how brands and influencers are diving into YouTube Shorts to expand their reach and the future of digital fashion shows through the metaverse.
Glossy+ Case Study: How brands and influencers are diving into YouTube Shorts In this report, Glossy+ Research assesses how brands and influencers are using Shorts to reach new audiences and what types of Shorts video styles create the most buzz for marketers.
Research Briefing: Brands continue to experiment with experiential events and influencers at fashion week In this edition of the weekly Research Briefing, we share focal points from Glossy’s report on how fashion and beauty brands are using in-person experiences and influencers to amplify their brands’ messages at fashion week.
Research Briefing: Luxury brands experiment with ad-supported streaming, but the channel doesn’t yet dominate marketers’ playbooks In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released reports on how marketers are investing in ad-supported streaming services and social media platforms, as part of our CMO Strategies series.
Research Briefing: Luxury brands expand to more accessible distribution channels and rental options to meet customer needs In this edition of the weekly Research Briefing, we share focal points from Glossy’s annual report on the distribution of luxury brands and its role in marketers’ playbooks.