In this edition of the Glossy+ Research Briefing, we examine how sponsored content on smaller influencer Instagram accounts receives more follower interaction, while on YouTube the opposite is true, as reported in Glossy's newly released 2024 Influencer Index.

To measure the impact influencers have on consumers’ purchasing behaviors, Glossy+ Research analyzed the levels of engagement influencers who made waves in 2023 received on their sponsored Instagram and YouTube posts, as well as the influencer marketing trends for the year ahead.

In this edition of the Glossy+ Research Briefing, we analyze LVMH’s 2024 first-quarter earnings. As one of the largest luxury conglomerates, its earnings report gives insight into the current state of the luxury market. 

In this edition of the Glossy+ Research Briefing, we look at the brands participating in Coachella pop-up events this weekend and what marketers are saying about the effectiveness of live event marketing strategies.

In this edition of the Glossy+ Research Briefing, we analyze Tommy Hilfiger’s Olympic-inspired clothing collection and ad campaign, as the brand’s parent company reports weakened sales expectations for 2024.

In this edition of the Glossy+ Research Briefing, we analyze the star power brands are leveraging during March Madness, especially as women’s basketball ramps up in popularity and viewership this year. 

In this edition of the Glossy+ Research Briefing, we analyze Nike’s projected sales performance ahead of the company’s earnings call later today, as well as the brand’s shifting focus to direct-to-consumer sales.

In this edition of the Glossy+ Research Briefing, we look into what led to the demise of cosmetics brand The Body Shop, as well as the strategies other retailers have employed to revive their bottom lines with more advanced e-commerce fulfillment operations.  

Glossy+ Research analyzes data from sibling publication Modern Retail to compare how major retailers have upgraded their e-commerce fulfillment strategies.