Glossy explored how brands are leveraging emerging technologies such as AR, VR and AI to understand trends and provide brands with the intelligence needed to shape marketing and merchandising strategies to compete in the year ahead.

This is the second part of a research series on the most popular emerging technologies. For this report Glossy+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to...

Five years ago, marketers were more eager to invest in virtual reality than in augmented reality. But since that time, their priorities have shifted. In 2022, more marketers are using AR for brand engagement and sales than are still dabbling in VR. Glossy+ Research surveyed 388 industry professionals from agencies,...

Glossy recently hosted a focus group discussion that provided answers to questions such as: Where do experts see the intersection between e-commerce and in-store shopping headed? Which distribution channels may just be sleeper hits waiting for their moment?

Livestreaming technology has offered an alternative to the traditional Chinese daigou, or gray market, where third-party buyers would visit Western countries, bring products back to China and sell them through e-commerce marketplaces, at markups that were still less than the high taxes placed on imported goods on main retail channels.

LVMH is launching an online, multi-brand marketplace for its luxury fashion brands, as well as other brands in the space. It's an approach to digital luxury that greatly differs from the approach that its competitor Kering has taken: a support system for digitizing individual brands.