Research Briefing: More brands are using retail media as a prime marketing channel In this edition of the weekly Research Briefing, we share focal points from Glossy’s second installment of our CMO Strategies series, which analyzes the retail media landscape and its role in marketers’ playbooks.
Research Briefing: How brands can develop effective YouTube influencer partnerships, by the numbers In this edition of the weekly Research Briefing, we share focal points from Glossy’s newly released second installment of our YouTube Influencer Index series.
Research Briefing: Beauty brands increase distribution through third-party marketplaces like Amazon In this edition of the weekly Research Briefing, we share focal points from Glossy’s annual report on beauty brands’ distribution strategies, including selling on third-party platforms like retail giant Amazon, which just wrapped up its annual Prime Day sale.
Research Briefing: Brands’ confidence in Instagram builds, but they seem unsure about TikTok In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released report about how marketers' social platform budgets stack up.
Research Briefing: The top influencers to pair with for reliable, established brand partnerships In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released YouTube Influencer Index.
Glossy+ Research Briefing: Marketers devote highest portion of budgets to Instagram, keep TikTok spend low In this edition of the Glossy+ Research Briefing, we share focal points from Glossy’s recently released report about how marketers’ social platform budgets stack up.
Glossy+ Research Briefing: YouTube Influencer Index tracks best partners for more engagement per dollar spent In this edition of the Glossy+ Research Briefing, we share focal points from Glossy’s recently released YouTube Influencer Index on the best partners for more engagement per dollar spent.
Glossy+ Research Briefing: How marketers’ social platform budgets stack up In this edition of the Glossy+ Research Briefing, we share focal points from recently released reports about how marketers’ social platform budgets stack up and how some luxury shoppers plan to increase spending this year.
Glossy+ Research: Buzz aside, how are marketers really experimenting with blockchain? Despite a lot of hype surrounding non-fungible token drops and cryptocurrency investments, blockchain technology is lagging well behind other emerging technologies in widespread adoption. For this report, Glossy+ Research surveyed 388 industry professionals to uncover how they’re currently using blockchain technologies and how they plan to incorporate the technologies in...