Five years ago, marketers were more eager to invest in virtual reality than in augmented reality. But since that time, their priorities have shifted. In 2022, more marketers are using AR for brand engagement and sales than are still dabbling in VR. Glossy+ Research surveyed 388 industry professionals from agencies,...

Glossy recently hosted a focus group discussion that provided answers to questions such as: Where do experts see the intersection between e-commerce and in-store shopping headed? Which distribution channels may just be sleeper hits waiting for their moment?