Research Briefing: Zara owner Inditex reports strong earnings after removing controversial ad campaign In this edition of the Glossy+ Research Briefing, we examine how analysts expect Zara will still have a successful holiday season, even after pulling a controversial ad, as seen in data from Glossy+ Research's 2023 holiday marketing and commerce report.
Research Briefing: Lululemon expects Q3 growth as it opens more stores, ups e-commerce offerings In this edition of the Glossy+ Research Briefing, we examine how Lululemon’s dual focus on in-store and e-commerce sales is expected to result in a favorable Q3 earnings report, as seen in data from Glossy+ Research.
CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Target to Walmart Retailers like Walmart, Target and Kroger have been expanding their retail media platforms in recent years thanks to increasing interest from brands. In this report from Glossy’s CMO Strategies series, we unpack the strengths of several top retail media networks, some of which are seeing results at pre-pandemic levels, while...
CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options. However, ad-supported streaming is the channel marketers use the least among the channels Glossy assessed in our CMO Strategies series. Keeping in mind the current surplus of ad inventory, typically higher ad placement costs, and...
Research Briefing: Sportswear brands attract new shoppers with tried-and-true tactics like display ads In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released report on the display ad landscape and its role in marketers’ playbooks.
CMO Strategies: Mapping display trends across site and newsletter advertising – direct and programmatic Marketing channels have had a turbulent time in recent years, from shifts in privacy regulations to an increase in marketing costs and the impact of macro-economics on marketing spend. As marketers continue to face roadblocks in their efforts to keep their brands at the top of consumers’ minds, Glossy+ Research...
Research Briefing: Farfetch reportedly exiting beauty business, as luxury shoppers spend more on luxury goods In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released report on how luxury shoppers are spending more on luxury goods this year.
Research Briefing: Retailers aim to build their retail media networks, as Amazon remains main player In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released report on how retail media is growing as a marketing channel.
Research Briefing: Trusted, authentic YouTube micro-influencers are proving valuable marketing tools In this edition of the weekly Research Briefing, we share focal points from the second installment of Glossy’s recently released YouTube Influencer Index series.