Glossy Research: As the holidays near, brands and retailers fear a talent crunch Many retailers have been dealing with supply chain breakdowns at multiple nexus points. This is leading brands and retailers to fear they won't have enough staff to deal with these issues. New Modern Retail and Glossy research highlights some of these anxieties.
Glossy Research: More DTC brands are testing out back-to-school promotions A recent Glossy and Modern Retail survey highlights how DTC brands have increasingly turned to back-to-school promotions this, compared to pre-pandemic times. It's indicative of an overall marketing shift -- especially for online brands known for forgoing sales cycles. Instead, in an attempt to win back sales and attract new...
Glossy Research: Brands’ marketing budgets are inching back to pre-pandemic levels Retailers and brands are experiencing a marketing rebound. New data from a Modern Retail and Glossy survey showcases that brands are expecting a post-pandemic recovery. And it's a distinct shift from 2020.
Glossy Research: Event marketing is making a comeback New data from a Modern Retail and Glossy survey of retailers and brands found that 30% of respondents had already begun investing in event-based marketing campaigns over the last six months. This follows a trend that began at the very beginning of 2021 -- more brands and retailers were planning...
Glossy Research: Brands and retailers are once again making investments for the future We're now a year out since the pandemic first hit, and brands and retailers are beginning to make more concerted steps to grow their businesses. According to a recent Modern Retail and Glossy survey, 42% of brands are already spending more on advertising than they were during the past year....
Glossy Research: 49% of brand and retailers upgraded their e-commerce platforms Global e-commerce sales grew 27.6% year-over-year, an increase from the 20.2% growth seen in 2019. This isn't surprising -- people were stuck at home during a pandemic and most relied on the internet to buy their essentials. But for brands, this meant they needed to upgrade their digital offerings. And...
Glossy Research: Brands are going all in on digital marketplaces for the holidays If the last nine months did nothing else for retailers and brands, it made them realize that there are some downsides to being precious and exclusive about where to sell products. A Modern Retail and Glossy survey, in which we queried employees at brands and retailers, found that more companies...
Glossy Research: 82% of brands are expecting higher DTC holiday sales This year, retailers and brands are focusing on building out their digital fulfillment programs and are expecting record e-commerce sales, according to new research from Modern Retail and Glossy. As such, they are forecasting a digital windfall. What's more, the brands surveyed said they are implementing a bevy of services...