Brands and agencies are increasingly warming up to beefed-up advertising networks from players like Amazon, Walmart and Target.
In a recent survey, we asked 70 direct brands about the performance of sales channels and marketing spending over the last year, and wholesale seemed to be the one with the least amount of volatility.
With inflation rising and the threat of a recession on the horizon, many brands and retailers have been unsure how this fourth quarter would stack up compared to years past. And a recent Glossy and Modern Retail survey shed light on these fears.
The DTC brand is officially dead. Now, new Glossy research shows that more brands are seeing growth from wholesale.
Brands and retailers are retaining their resources and keeping the tech stacks they have. That's according to a recent survey of brands and retailers from Modern Retail and Glossy. The respondents were asked if they've updated their e-commerce platforms in the last year, and many said they hadn't.
According to recent research from Modern Retail and Glossy, while brands and retailers are investing in a variety of last-mile delivery options -- the ultra-fast platforms have yet to make a real dent.
Glossy and Modern Retail surveyed brands and retailers about their financial performances over the last year along with what they expect to see in the year to come. More than two-thirds of the self-described traditional brands, as opposed to those that consider themselves primarily direct, said they saw increased revenue...
New research showcases the changing marketing landscape, as well as revenue expectations. In a recent survey, Modern Retail and Glossy asked 88 self-described direct brands to both look back and look forward. Their answers paint a telling portrait of the DTC ecosystem.
A recent Modern Retail and Glossy survey asked brands and retailers what they expected for the weeks to come, and many reported overall positive outlooks. Over half of the respondents said they expect their holiday revenue to be at least slightly up from 2020's sales. Recent earnings results underpin these...