Sephora, Kiehl’s, Vichy and Bobbi Brown are using ‘virtual advisors’ to drive ecommerce By Greg Pal Converting prospective customers to buyers is a constant challenge for skincare brands online. Consumers are given a virtually unlimited choice of brands and products, leaving them undecided and in search of expert advice. In a study of 1,500 US beauty consumers, Wakefield Research showed that 66 percent...